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The ICSC Summit
Building Quality Content for Value and Revenue
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The Internet Content Syndication Council (ICSC) Summit will feature industry leaders in a discussion about creating value and increasing revenue. The ICSC Summit will enable Internet content syndication providers to find out the latest trends, research and licensing issues that impact the industry. |
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Who should attend
Digital publishers, advertising content providers, advertisers, agencies and developers
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Program Agenda - October 20 - The Digital Sandbox
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| 8:00 - 8:45 a.m. |
Registration |
| 8:45 - 9:00 | Welcome Remarks |
| 9:00 - 9:45 |
Advertising: Using Content to Adapt to the Post-advertising Age |
| 9:45 - 10:00 |
Research: How Well Does Syndicated Content Perform |
| 10:00 - 10:30 |
Coffee Break |
| 10:30 - 11:15 |
Licensing: Making Money When "Information Wants to be Free" |
| 11:15 - 12:00 |
Video Syndication: Why Viral is Not the Answer |
| 12:00 - 12:45 |
Luncheon Debate: Citizen Journalism vs. Professionally Produced Content |
| 12:45 - 2:00 |
Open Discussion | Networking | Closing Remarks |
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Event Full! |
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| For more information, contact: Louise M. Guido | lguido@westcoastgroupny.com
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ABC Radio Networks | About.com | Associated Press | AT&T | CBS | Google
Gruner & Jahr | IDG | Intel | iVillage | NBC | Nielsen | Procter & Gamble
Reuters | Sony BMG | Studio One Networks | Tribune Media Services | Turner Broadcasting
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