Internet Content Syndication Council Issues White Paper at AAAA

NEW YORK, May 19 - The Internet Content Syndication Council (ICSC) issued a white paper entitled "Content Creation and Distribution in an Expanding Internet Universe" last week at the headquarters of the AAAA (American Association of Advertising Agencies). It was presented during the joint meeting of the AAAA's Digital Marketing Committee and Search Engine Marketing Committee.

The 12-page study details the benefits of Internet Content Syndication to the four main constituents of the media industry: content creators, publishers, advertisers and users. The paper defines "Internet Content Syndication" as "The controlled placement of the same content on multiple partnering Internet destinations." One of the paper's main conclusions is that Internet Content Syndication offers a powerful solution to online audience fragmentation, a daunting problem facing online advertisers today.

The white paper was prepared by a working committee selected by the ICSC Board of Advisors and distributed to its membership for comment. The organization is comprised of market leaders in the rapidly expanding areas of Internet content creation, distribution, licensing, measurement and advertising sales.

Andrew Susman, chairman and founding member of the ICSC and CEO of Studio One Networks said, "The purpose of the 'White Paper' is to present in a clear and concise way the principles of Internet Content Syndication and the opportunities it offers those involved in today's burgeoning online marketplace. Our heartfelt thanks to the council members for their valuable contributions."

About the ICSC

Founded in October 2007, the Internet Content Syndication Council (ICSC) is a central source of information for companies that are actively engaged in or seeking to explore Internet Content Syndication. On behalf of its members, the ICSC promotes the growth of the Internet Content Syndication industry by improving understanding of what Internet Content Syndication is and how it acts as a means of revenue generation for digital publishers, a mode of marketing for advertisers, and a system of quality content provision to consumers and networks alike. ICSC members include representatives from leading advertising, technology and media organizations. For further information on the ICSC, please visit http://internetsyndication.org.

About the AAAA

The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196-member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses and acts as the industry's spokesman with government, media and the public sector. For more information visit its Web site at www.aaaa.org.

For further information, please contact:

Michael Blumberg - Tel. 212.966.7070 E-mail: michael.blumberg@internetsyndication.org
Alan Baker - Tel. 212.213.2332 x 209